Guinness Hands

Guinness Hands has been cited by Forrester Research as User Generated Content on rails 'How to get it right online' .

The site enabled users to create their own Guinness Hands film by simply pressing their keyboard, whereby each key was a hand movement. People created their own personalised film in seconds and sent it onto friends.

Average unique user session length of 7.5 minutes with over 17,000 sessions a day in the first month. The site still receives good traffic 9 months later. Bloggers even started making their own stop frame remixes of the film. See a good example here

Finalist at Cannes Cyber Lions, Shortlisted for D&AD (in book), Clios, One Show and the ADDYs. Merit at Art Directors Club. Won Bronze at Microsoft. Pick of the Week Campaign and 5th best digital ad 2007. Site of the day on FWA.

Links to work
Site / MPU / Viral

Snickers

While some thought he retired long ago, Mr. T is back here to help sissies all over the UK to “Get Some Nuts”.

An interactive website with ringtones, desktop downloads and an ‘Ask Mr. T’ advice area. In this section our host invites guests to pose any question they may have, so that he can offer them some invaluable Mr. T advice tailored to their problem. This can also be passed onto friends to help them ‘Get Some Nuts’ or be downloaded as your own advice ringtone.

Banners disguised as tacky ringtone, wallpaper and problem page ads are destroyed as Mr. T’s tank crashes through them. Ranked No.9 in the top viral ads 2007 WARC.

Links to work
Site / Banner / TV

Maltesers

Maltesers, with only 190 calories per bag you may need to find new ways to be naughty.

Campaign encourages the user to be naughty with fridge magnets. They can slag off their boss or create lurid gossip about their work colleagues. The MPU and leader board sync together using animation and interactive rich media.

Links to work
MPU & Leaderboard / MPU, skyscraper & banner

Economist

Taking the Economist brand online. The Economist campaign is one of the most successful advertising campaigns in the world. AMV have built the brand since 1975 by constantly evolving the brand alongside the

readership profile.

The idea was to embrace the intelligent and witty copy but add a whole new layer of clever technology behind the campaign.

Thus the world's first intelligent banner was born. Banners were placed on The NY Times, Guardian and various other UK and US news sites. The banner asks the user if they are on the same page as The Economist.

When the user clicks on the banner, it scrapes the web page the user is viewing. Makes a profiled search against the key words and terms on that page and delivers the most relevant article from 7 years worth of news archive. Helping readers to add depth of knowledge to what they are already looking at.

Information tools
Genome news tool that profiles readers content interests and serves articles straight to their desktop. Using magnetic tagging where the most relevant articles attract to your cursor. The more the reader uses the service the more accurate the articles become. This also goes some way to solving their web strategy of more daily visits to the site and building loyalty with readers online.

European and USA campaigns. The success of bringing news articles into banners created a global brief with major cities such as San Francisco, Chicago, Berlin and Washington which were the focus of attention.

Ikea

This 'enrichment experience' aimed at customers who are unfamiliar with Ikea’s in-store shopping journey. Using the flat pack as a metaphor throughout the site.

Volvic

The launch of Revive required a fun concept which tied in with the original TV campaign. Therefore an interactive game was produced to suggest and test 'alertness' - which ties in with the drink’s Guarana ingredient.

‘Send to friend’ added another fun element to the campaign, where you can send lazy messages to your friends.

http://www.volvic.co.uk